My role was a hands-on player-coach in creating singular design systems for the new Tebra brand of products. The merger of Kareo and PatientPop formed Tebra. With each company having a unique set of product solutions for the healthcare space, my team had to figure out how to merge them together. I had to assess the landscape of 10 different in-market products, create a roadmap for the development of the new design system and its implementation, as well as create processes for change management for both our consumers and internal teams.

Some of the steps in my design process:

• Create a roadmap of phased brand enhancements throughout the Tebra ecosystem

• Create a robust asset list of all interactive elements used throughout these 10 products

• Work with the CX team to build out a complete customer journey map through experiences in the now-merged systems

• Work with marketing teams to align our design explorations with the new brand expressions

• Conducted extensive phases of user research to test, iterate and improve creative expressions of the new brand within the new design system. Things tested were participants’ affinities to color variations, typography usage, component variants, dark/light patterns, etc.

• Conducted qualitative and quantitative user research to iterate and improve new navigational patterns needed when fusing these separate product systems together. Things tested were TLL, TTL, LLL navigation patterns, information architecture, language selection, etc.

• Tracked movement in both CSAT, CES, NPS and SUPR-Q

• Ran point to coordinate activities of 34 separate build teams to migrate the new systems into the existing product

Some of the tools used:
• Figma
• Adobe Suite (Photoshop, After Effects, Illustrator)
• Typeform
• Maze
• Survicate
• SurveyMonkey

Robin empowers physicians by removing the barriers that get in the way of quality patient care. The Robin platform combines cutting-edge technology with the deep clinical knowledge and technical expertise required to capture medicine's complexity, ensure the highest quality patient care, and provide physicians with a robust clinical documentation solution. Robin has assembled a world-class team of clinical, artificial intelligence, and medical industry experts to make the practice of medicine more human-centered.

The case study on this project.

The Robin App serves as the perfect companion to the Robin Assistant™ in-practice device. It was designed to provide doctors a platform to get more focused work done without the distractions and the ugliness of current EMR systems. Through extensive user research, we created a set of tools that clinicians needed and enjoyed using.

The tools we created based on user needs:

• Viewable daily schedule, and schedules of other doctors in their medical group
• Ability to dictated ‘clinical summaries’ after patient encounters
• Review dictated ‘clinical summaries’ from every clinician in the practice
• Viewable completed notes and codes
• Notification when Robin submitted to the Electronic Medical Records (EMR)
• Add/view photos in a patient medical record
• Ability to add patients to schedules
• Sign In with 2FA including convenient biometrics-based login.

This is the case study.

Robin empowers physicians by removing the barriers that get in the way of quality patient care. The Robin platform combines cutting-edge technology with the deep clinical knowledge and technical expertise required to capture medicine's complexity, ensure the highest quality patient care, and provide physicians with a robust clinical documentation solution. Robin has assembled a world-class team of clinical, artificial intelligence, and medical industry experts to make the practice of medicine more human-centered.

More copy is coming very soon…

The Robin NVT is an application that serves as the first step in providing Robin with the necessary information it needs to figure out if the Robin Assistant is compatible with existing internet networks used within partner clinics and if not, what steps are needed from a technical perspective, to make the integration work both accurately and efficiently

Using a combination of automated processes via different network validation stacks, scripts and API pulls working together, the NVT checks the validity of your Wi-Fi network setup against the needs of our Robin Assistant(s). A process that once took Robin implementations teams a week to do can now be done by a clinic staff member in about 20 minutes.

T-Mobile, the fastest growing mobile carrier in the country came to us to solve one big problem. Rewards programs are not at all rewarding.

So, our big idea? Fix consumer loyalty programs by making them worthwhile for customers—how has no one thought about this before?

We decided to make sure everyone gets something, free, just for being a T-Mobile customer.

That’s T-Mobile Tuesdays—a mobile app available to anyone with T-Mobile. It’s our way of saying “thanks” to our subscribers by giving out exclusive gifts and chances to win once-in-a-lifetime prizes from top-notch partners. In short, we’re giving away free stuff every Tuesday to our customers—with no strings, no hoops and no bullshit.

An app that rewards everyone every Tuesday was a huge task. Turns out there’s a Tuesday every single week. It required full content refresh every week, app enhancements, partner sell-in materials, exploration of future app states, social and tent pole marketing events.

It all paid off though. The program had huge numbers - 14MM+ app downloads, 103+ MM participants, 51+ MM in app redemptions, 45+ B social impressions, #1 in App Store.

Role
UX Design, UI Design, Motion Graphic Design, Art Direction and Creative Direction

The objective of the Monopoly at McDonald's Online Game was to introduce consumers to a new way of tracking their game pieces.

We sold in the idea of an online tracker that would allow users to take product codes found on packaging and log them online to give them another chance to win in the online instant win game and log their property sets. The landing page was designed mobile first since we knew that our consumers would want a way to track on the go or in restaurant. The properties were designed with the game of monopoly in mind, as well as an easy way to view at a single glance.

Role
UI Design, Art Direction and Creative Direction 

During the holiday season, McDonald's wanted to share the love with a promotion that focused on giving back during the time of giving.

With the help of Amex gift cards and a fun website we were able to break through the clutter of messages during the Holiday season and motivating customers to participate in the 21-day promotion. During the busy Holiday season, McDonald’s wanted to drive brand experience through shared moments with friends and family, as well as driving sales and the average check through core product messaging.

The main idea was that McDonald’s was “Gifting $90,000 every day for 21 days”.  The microsite served as the single point of entry, accessed by QR code (found on packaging) or by entering the url mcdgiftfest.com.

Role
UX and UI Design, Art Direction and Creative Direction 

It’s summertime and the living is easy, but what’s not easy is keeping Treasure Cave® cheese both top-of-mind AND on hand during a traditionally slower summer season when everyone’s abandoning their kitchens and cooking less.

Research conducted in the United States shows the favorite months for barbecuing is in June, July and August with some 51 percent of respondents stated that they preferably have barbecues in June.

The Solution? Positioned Treasure Cave® cheese as the go-to-grill-experts with the help of Weber® by serving up helpful tips, crumbled cheese-forward recipes and welcomed grilling advice from Food Network Celebrity Chef Eddie Jackson.

The foundation of the program was a Thrilling Grilling destination on the Treasure Cave® cheese website for the summer, putting hot tips and recipes right at consumers’ finger tips. Grilling recipes and cooking tips were also promoted in generous portions across Facebook, Instagram, Pinterest and YouTube.

Then we fired up consumers and ignited Treasure Cave® cheese sales with a geo-targeted Thrilling Grilling Instant Win Game & Sweepstakes.

RESULTS

Thrilling Grilling Content
1.3x longer average time spent on Thrilling Grilling page vs. site-wide average

Facebook and Pinterest far exceeded average brand engagement rates.

Over 1 Million video views were gained on the social media platforms. Video view rate exceeded the brand benchmark proving that the videos were promoted to the right audience who found the content interesting and helpful.

Thrilling Grilling Instant Win Game & Sweepstakes

735,000+ Entries

80,000+ Registrations

16,000+ Email Opt-Ins

Van Der Hagen, a Dutch company that makes shaving products for men, wants to take it to the chin of the bigger brands in the men’s grooming space. To do that we redeveloped the brand around the core principle of “The Shave of your Life. Everyday.” With a whole new visual language and refined voice, we drove our product benefits home in the social spaces with interactive posts, videos, stories, influencers, and online promotions. To complete the experience we redesigned the website, vanderhagen.com.

Role
UX Design, UI Design, Motion Graphic Design, Art Direction and Creative Direction

New to the scene, Beard Guyz was stepping into a thick crowd of competitors. No biggie. We created a brand language built around the concept of “You’ve grown it. Now own it” and went to task to bring Beard Guyz up front and center in the battle for your beard. We owned social with interactive posts, videos, fan content, influencers and even an online beard contest. We even redesigned their website, beardguyz.com. We won’t stop until every guy’s beard knows about Beard Guyz.

The result speaks for itself: the campaign saw 83 million impressions, 1.5 million engagements, 18,000 digital redemptions, 260,000 clicks to retailer websites, double digit sales increases, and best of all, distribution at 1,000 Walmart stores nation-wide.

When it comes to speed-to-market, that’s how Hangar12 shapes up sales fast!

Role
UX Design, UI Design, Motion Graphic Design, Art Direction and Creative Direction

At a unique moment when McDonald’s refreshed its global brand guides, we were asked to bring Mr. Monopoly back.

Using the new playful styles in line with the new guidelines, we created a fresh take on the Monopoly at McDonald's game with whimsical illustrations and bright summery colors across packaging, web, and point of sale.

Role
UX and UI Design, Art Direction and Creative Direction 

We love the Olympics.

We love being a part of them right along with our favorite athletes.

So during the Summer Olympics, McDonald’s invited you to get in The Games with a chance to Win When USA Wins Gold. It’s an invitation to experience the simple joy of winning with your favorites – not only with your favorite athletes, but with McDonald’s winning favorites.

My teams concept drove incremental sales, guest counts and most of all profit. We fully leveraged the Olympic Partnership/investment to boost visits and media coverage. Plus we strengthened customers’ trust in McDonald’s brand by helping them feel better about the food they ate in a surprising and delightful way.

Role
UX and UI Design, Art Direction and Creative Direction 

My teams task was to turn the Jenn-Air brand from "that oven your grandma had" to a brand on par with super premium brands like Viking, Sub-Zero and Wolf.

Our inspiration came from the most innovative oven ever made. We borrowed the sleek lines, the iconic start up flame on its touch screen and set it all upon a field of midnight grey. We created sex appeal for kitchen appliances. We developed a new family of brand elements. Designed 6 different envy inspiring kitchens to shot the entire line of new products.

Armed with these new assets of style we recreated the website, jennair.com, launched new products with print ads, online media and even hosted our own online cooking show.

Role
UI Design, Motion Graphics, Art Direction and Creative Direction 

As foodies, my team was both super excited and honored to be working with one of the world's most iconic kitchen brands.

We wanted to create a site that was inviting, easy to use and as inspirational as the KitchenAid Stand Mixer. We built the new website from the wireframes up with the home chef in mind, showcasing the products as the hero in fantastic kitchens with beautiful food stylings. We designed and built 8 different kitchens, from Country to California Contemporary, shot over 200 products and created over 50 product demo videos all to show how well they fit in any kitchen.

Role
UI Design, Motion Graphic Design Art Direction and Creative Direction 

The McDonald‘s Summer Olympic Promotion “Win when USA Wins Gold” became one of the biggest promotional programs for the 2012 Summer Olympic Games with over 2MM participants.

Role
UX and UI Design, Art Direction and Creative Direction 

Before McDonalds had a seriously successful app, the idea for the app had to be sold in.

This video served as an introduction of the McDonald's Global Mobile App to their Owner Operators. The video needed to explain within 1 minute how the app would not only benefit their customers, but how it could be leveraged to drive and track sales for their restaurants. The creative needed to follow the new "lovin'" campaign that McDonald's rolled out nationally in 2015.

Other materials were created for this initiative including a pocket sized booklet take away, and a 7 minute long booth video to be used as educational materials for McDonald's franchise owners before the roll out of the McDonald's App.

How did we give millions of anxious gamers access to the hottest, gotta-have-it-before-anyone-else gaming device? By creating a promotion that gave them permission to game the system.

We created a fully immersive 360° program including TV, package, POS, SMS, online, mobile app with augmented reality to create a space for consumer to play, fight, text, or create proof that they deserve to the get their hands one of the Sony PlayStation® Vitas we gave away every 15 minutes.

Role
UX and UI Design, Motion Graphic Designer, Art Direction and Creative Direction 

So how do you make a 167 year old brand that hasn’t had marketing support in as many years relevant?

By developing a single idea that builds passion for, conversation around, and consideration for NECCO® Wafers with our core audience while developing a cult following amongst Millennials.

Oh yeah and do this on a tight budget.

Our concept called for NECCO® Wafers to rise up, dust itself off and become relevant - even “cool” - with consumers of all ages, giving them reason to engage, try, buy and buy again. It was time to make a pledge to stay strong with NECCO® Wafers – the unchanged, All-American candy that can stand up to any soft candy made today.

Role
Art Direction and Creative Direction 

The Venetian in Las Vegas came to us looking for ways to get their Grazie members into the casino during their off-season.

With the help of Hasbro's Monopoly we were able to create an integrated marketing campaign that reached out to Grazie members with a direct mail piece that included a special chance card scratch off, as well as a collect to win game piece that invented them to keep playing for big prizes.

The creative needed to feel luxurious to fit in with the Venetian experience, but it also needed to be recognized as a Monopoly promotion.

Role
Art Direction and Creative Direction